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#11

ESTÉE LAUDER

Who hasn’t used an Estée Lauder product at least once in their lifetime?

Lauder’s company has endured as one of the world’s most prominent cosmetics brands since its beginnings in 1953. Living in Queens, New York, with her immigrant family, Estée was given a traditional Jewish upbringing amidst her mostly Italian neighbourhood. She became involved in her uncle’s chemist business as a girl and her interest in beauty creams and other such products ultimately led her to create the cosmetics empire that still stands today.

Estée Lauder’s spirit and ambition made her one of Time’s ‘most influential business geniuses of the 20th century’. We love this quote from her:

“I didn’t get there by wishing for it or hoping for it, but by working for it.”

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